Gift Card

Gift Card

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smile card 4 Ways to Profit
. . .with Stored Value
Gift Card

Gift Cards

A cash-generating product that doubles as a miniature “billboard” in your customer’s wallet. Card balances decline as the card is used encouraging repeat visits and limiting cash refunds.

Loyalty & Membership Programs

Acquire customers and retain them, that’s the goal. Now you can automatically keep track of point balances and transaction activity for a multitude of rewards and incentive programs.

Merchandise Credits

Cards can be loaded with the exact value of a product return for store credit. Declining balance keeps cash in store by limiting refunds.

Advertising & Promotion

The marketing applications of stored-value cards are as wide open as the imagination—from electronic coupons to co-branded cards paid for by one or more merchant suppliers.

How Stored Value Works

Reload Incentives

The cardholder can purchase additional value or “reload” the card for any amount—by phone. The merchant can offer an incentive to customers to encourage card reloading. For example: increase the customer’s stored-value amount by 20% (i.e. a $50 reload is recorded as $60 in stored value for the cardholder).


Merchants use in-store displays to merchandise Gift Cards much like they would any small impulse-buy product—by the register with counter signs and colorful card hangers. A customer purchases a Gift Card with cash, check or credit card for any dollar amount desired. The amount purchased is recorded as “stored value” or “prepaid” in the host database.

Data Processing

The stored value card system operates in real time as a closed loop debit network. Transactions, such as card activation, sales, voids and balance inquiries from the point of sale, are transmitted to the Data Center. The transaction request is fulfilled or authorized, data is captured in the merchant / client database and an approval or requested information is transmitted via the POS terminal. The POS printer produces a paper receipt of each transaction—including the card balance—for the merchant and the customer.


The Cardholder presents the gift card for full or partial payment of a purchase. The merchant swipes the card through their POS terminal for authorization and transmission of transaction data on the host platform. The card’s magnetic stripe identifies the card number and merchant location for which the card has been issued.

For more information about our services, please contact us today.
WI Office: (262)-679-1124, FL Office: (239)-405-7604, eFax: (262)-364-2033, Email: [email protected].